9.0

• Device-specific or OS-specific formats, such as apps for iOS or Android. Content in this
type of format may allow only for limited release, but may allow the author to take
advantage of the existing infrastructure of an institution such as the Apple App Store and
the Android Marketplace. Writing your own app also leaves you leeway to create pretty
much anything you want, provided you're willing to put in the effort.
• Controlled, proprietary formats that can run on multiple devices and operating systems,
such as the Amazon Kindle and Blio eBook formats. Formats such as these often offer the
advantage of a dedicated distribution system, which can make it easier for a publisher to
reach a large audience without giving content away for free.
12 | DIGITAL PUBLISHING WITH QUARKXPRESS 9
HARDWARE, OPERATING SYSTEMS, AND FORMATS