2017

case, you should track your usage information once you have launched, analyze it,
and make any necessary adjustments to your hosting plan. (If you create an app that
includes content served over the Web, you should also consider the hosting plan used
for that content.)
Billing is another important aspect to consider. If you are selling individual apps or
issues, you need to make sure you have the infrastructure necessary to take payments
for that content in every market where you want to make that content available.
Probably the easiest way to do this is to use an established network such as the App
Store or Amazon, because these organizations are designed to make this aspect of
business easy and transparent for content creators.
Finally, you should probably have a plan for promoting and marketing your content.
You can hire an expert to handle this for you, or promote your content yourself using
social media such as Facebook and Twitter, or you can do a combination of both.
12 | DIGITAL PUBLISHING WITH QUARKXPRESS 2017
DEFINING YOUR GOALS AND LIMITATIONS