10.2

eBooks
You can create eBooks in two formats:
• ePub eBooks, for eReaders such as the iPad®, Sony® Reader, and NOOK®
• Kindle eBooks, for Amazon® Kindle® eReaders
The process of creating ePub eBooks and Kindle eBooks is very similar. The main
difference is that there are some features available in each format that may not be
available in the others. These differences are described in the topics below.
For information on how to publish an eBook, see A Guide to Digital Publishing with
QuarkXPress.
Working with Reflow view
The ePub and Kindle ebook formats offer a text reflow view, which lets end users view
content in a full-screen format with resizable text. This view is designed to let end
users view content without being constrained or distracted by the layout.
If you want to take advantage of this feature, you must create at least one reflow article
in QuarkXPress. If you find it useful for organization, you can create one article for
each chapter or section, but this is not necessary.
A reflow article is simply a copy of the content that makes up a particular chapter or
section. Reflow articles are necessary for two reasons:
• Because the content in a typical QuarkXPress layout is not suitable for presentation
in text reflow view without a bit of modification. For example, a layout may contain
Indent Here characters, manual line breaks, or All Caps styling — all of which can
result in odd display in text reflow view. As a layout artist, you must adjust the content
in each reflow article to ensure the best reading experience for your end users.
• Because you need a way to apply semantic tags (such as Title, Headline, and Body) to
the text. The e-reader uses these tags to determine how to display the text.
Reflow view presents content somewhat like a word processor does. There is only one
font, and only a few formatting options. Each reflow article is broken down into
components, each of which corresponds to a story or picture in the layout. You can
change the order of components within a reflow article to make it match the desired
reading order.
There are two ways to create a reflow article:
290 | A GUIDE TO QUARKXPRESS 10.2
EBOOKS