Specifications

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Pitch refers to the number of characters per horizontal
inch (cpi) in a monospaced typeface. Therefore, the larger
the pitch, the smaller the letter. For example, a ten-pitch
typeface prints ten characters per inch (or 10 cpi) while a
twelve-pitch typeface prints twelve characters per inch (or
12 cpi). The example shows ten-pitch and twelve-pitch
Courier.
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Stoke weight (light/medium/bold) is the width (thickness),
of the lines (strokes) that make up a character. The
example at left shows the medium and bold weights of
Palatino.
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Italic was originally developed in the early sixteenth cen-
tury as a typeface based on cursive handwriting. Today’s
italics are still individually crafted typefaces designed to
blend with a specific roman (upright) typeface.
Oblique (or slanted) type forms, however, are not
designed and crafted individually but are mechani-
cally slanted versions of the roman form from which
they derive.
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Orientation is the direction of the print
or image on a page. Portrait orientation
reads from left to right, across the nar-
rower dimension of the page. Land-
scape orientation also reads from left to
right but places the print across the
wider dimension of the page. Spread-
sheet and table applications commonly
use landscape printing. Both terms derive from painting; a portrait is usually a vertical
view while a landscape is usually a horizontal view
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Times Roman
Times Italic
ITC Avant Garde
Roman
ITC Avant Garde
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