Specifications
7
DAB
To a fisherman a Dab is a flounder
To a lover of northern British chip shops a Dab is a 
large slice of potato dipped in batter and deep fried.
To you, the purchaser of this fine piece of design technology DAB is 
Digital Audio Broadcasting. Listening to the radio whilst holding your rod and 
eating fried potato will never be the same again.
FM and AM are analogue radio signals and it doesn’t take much to interfere with the signal, just 
little things like mountains, bad weather and high rise buildings can ruin that moment when England win 
the world cup. However, if you are sat listening to your Bug in South Shields and someone suddenly builds a 
skyscraper, a tornado comes in off the North Sea and a volcano creates a mountain the size of Everest near the village 
of Cleadon then listening to DJ TranceMaster mixing a Fat One in a dancehall stylee will be just like you are there 
strutting your stuff in the disco.
Reception on your Bug remains crystal clear because DAB uses obstacles, i.e. the South Shields Erotic Gherkin Tower, 
the Twister and the newly formed Geordie Alps as reflectors creating multipath reception conditions to optimise 
receiver sensitivity. DAB automatically selects the strongest regional transmitter and gives you digital quality without 
hiss, crackle and pop.
Furthermore DAB radios can carry text and soon pictures and even video on their displays. Imagine 
lyrics being shown on the screen so you can sing along to all your favourite hits like Atmosphere by 
Russ Abbot. All together now “Atmosphere, I love a party with...”
As well as music having digital quality, the spoken word comes over as clear as a bell. The huge 
variety of radio stations available on your DAB set are identified by the station’s name. You don’t 
have to remember any big numbers with a decimal point. The name of the station appears on the 
knob twiddling but take it from us, scrolling is the new knob twiddling.
Fish...useless for music, news and sports results
I love a party










