Application Guide

Passion – Results – Integrity

 “How do I specify media?”

To help select media consider the following questions:

• Have you already selected a printing technology (Direct Thermal or Thermal Transfer)?

• How long must your label last? (Film labels last longer than paper labels.)

• What level of abrasion from handling or scanning is anticipated? (Wax/Resin blend ribbons increase resistance to

abrasion. Extreme abrasion will require a tough face stock.)

• Is the label intended for indoor or outdoor use or both? (Film labels are best for outdoor applications, paper degrades

in sunlight.)

• If outdoor use, is it a short or extended exposure?

• What is the level of moisture or humidity that your label will experience? (Coated paper labels can withstand minimal

exposure to moisture.)

• What temperatures must be withstood during the application or use of the label? (Paper labels work in same

temperature as people. Otherwise, use film labels for wider temperature ranges.)

• What if high durability and tear resistance are desired? (Polyester labels provide highest durability and tear

resistance.)

• What is the media format required (adhesive backed label or free hanging tag/ticket)?

• What are the surface characteristics of the product or item to be labelled? (Important for determining if a special

adhesive is required.)

• Is the label intended to be permanent or removable? (Removable labels use a special adhesive.)

• Is a temper-evident material necessary? (Niche applications require special label construction.)

• Is chemical, oil, blood, or solvent resistance necessary? (Requires use of film label materials.

THERMAL SUPPLIES

QUESTIONS & ANSWERS

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