Seller's Guide

In case of problems...
Real-time monitoring is not simply a tool to satisfy the curiosity of the
merchants, it is an especially effective way to solve the problems of a
client.
If you have a problem with a client, or if a customer has issues with your
shop, the customer's page within PrestaShop enables you can to focus on
a particular client and view his specific configuration, settings and buying
history.
You can also follow a client during his navigation on your website, page
after page, so that you can help in a timely and efficient manner.
Products analysis
Verifying the shop and its contents
These statistics show you an overview of products to ensure consistency
in your shop.
It's not always easy to handle a whole shop. To avoid forgetting a product
description, an automatic alert will suggest a complete description for
items that do not have one yet.
Focusing on the type of product that sells!
The rankings show you the greatest or lowest successes among your
products.
Acting on a product's success
If a product is popular, it would be wise to broaden the range of products
tied to it. For instance, if a fountain pen is selling very well, you can offer
other products related to this type of pen, such as a pen-holder, a pencil
case... This is called cross-selling.
If a product is not sufficiently consulted or bought, here are some
tips:
 Review the consistency of its description, and accompanying photos.
 Check if this product has been placed in the right category, or if the
name of its class is well chosen.
 Remember to communicate more about this product: push forward,
launching a promotion on it, or an advertising campaign...
If these solutions do not work, it would perhaps be better to focus on
products that work, and remove it from your shop.