User Guide
96
PrestaShop version 1.3 UserGuide – OCTOBER 2010
Statistics
One of the greatest aspects of PrestaShop online store software is its unrivaled power in digging up
information on customer behavior. Let us go over how this is done. Throughout this section, the
manual will succinctly explain the utility of different statistics. By clicking on each of the categories, a
complete explanation is given, allowing you to understand the data given to you and pull out the
information you want to improve your store and your turnover.
When you click on the “Stats” tab, a band on the left will present to you all of the data that you have
access to.
Visits and Visitors. This page gives you statistics on
visitors to their site and the number of times they visit.
The greater the number, the more popular your site is.
The graph helps you understand the behavior of your
visitors. Basically you will see how many visits your site
has, and you can compare it to the number of visitors
(PrestaShop can recognize when the same visitor visits
your site multiple times, hence why the number of
visits will be much higher than the number of visitors).
The greater the difference between the two numbers,
the more you are succeeding in creating a faithful base
of clientele.
Sales and Orders. In this tab you have two graphs. They
can be filtered by country, if you wish. In order to do
this, click on the drop-down menu found at the top of
the page.
o The first graph indicates the total number of
valid orders, as well as the total number of
products ordered. With this graph, you can
analyze which periods yielded you the greatest
quantity of orders.
o The second graph tells you graphically what
your sales are. It can analyze the periods of
time when you had the greatest sales. This
allows you for example to have a better idea of
when to push your marketing campaigns.
Customer Accounts. This tab displays a graph with the
number of user accounts created in your online store.
With this information, you can measure the impact of
your marketing campaigns. You can see the number of
visitors who subscribed but actually never purchased
anything. You can also see the number of customers
who created an account and bought an item
immediately after registering.