User Guide

PrestaShop version 1.3 UserGuide – OCTOBER 2010

Listing Your Product

To improve your product listing, as well as increase your store’s visibility, we suggest that you carefully

fill out the various SEO fields : meta titles, meta descriptions, and keywords and friendly URLs.

To access this information click on the sentence below:

The following fields are shown:

Optimal Reference Fields 1

These fields allow you to directly optimize your catalog’s visibility on search engines.

 “Meta title” is the title that will appear on the search engines when a request is made by a

customer

 “Meta description” is a presentation of your site in just a few lines, intended to capture a

customer’s interest. It will appear in search results.

 “Meta Keywords” are keywords that you must define in order to have your site referenced by

search engines. You can enter several of them, separated by commas, as well as expressions,

which must be indicated in quotation marks.

 The “Friendly URL” allows you to rewrite the addresses of your categories as you wish. For

example, instead of having an address such as

http://www.mystore.prestashop.com/category.php?id_category=3, you can have:

http://www.mystore.prestashop.com/123-name-of-the-category . In this case, all you would

need to do is indicate in the field marked “Friendly URL” the words that you wish to see

appear instead of “name-of-the-category,” separated by dashes.