Brand Standards Guide

PORTACOOL BRAND STANDARDS

LOGO

CLEAR SPACE

REQUIREMENTS

Observing the minimum protected zone is imperative

for maintaining clear and ideal visibility of the Portacool

logo. No other design elements are permitted in the

protected zone. The protected zone is dened by the

height and width of the letter “O” in the logo and must

always be observed. The Portacool logotype should

always be displayed with the accompanying tagline on all

corporate communications and marketing materials. The

Portacool logotype may be used individually for

on-product or sub-branding instances.

CLEAR SPACE

REQUIREMENTS WITHOUT

TAGLINE

The Portacool logotype may be used individually -

without the tagline - for on-product and sub-branding

instances. However, all other instances should include

the logo and tagline as demonstrated above.