Brand Standards Guide

PORTACOOL BRAND STANDARDS

LOGO

ORIGIN AND DESIGN

The Portacool logo was distinctly designed to express

dynamics, precision and a broad technical expertise. The

logo has been registered for exclusive use with Portacool

print and electronic advertising, as well as on Portacool

products. The same form of the logo has been registered

for use on all mediums. Portacool uses a bold blue tone

as the brand color to signify quality, comfort, safety and

productivity. Altering the Portacool logo in any way is

prohibited. The logo should be reproduced in color as

often as technically possible. The Portacool logotype

should always be displayed with the accompanying

tagline on all corporate communications and marketing

materials. The Portacool logotype may be used

individually for on-products or sub-branding instances.

Neither the Portacool logo, tagline or Made-In-USA mark

should ever be translated out of English.