Brand Standards Guide

PORTACOOL BRAND STANDARDS

THE BRAND PROMISE

BOLD. STRONG. MASCULINE.

Portacool. It is one word. Easy to read. Easy to write. Easy to search. It is more

than what we make - it is who we are. With bold, strong and masculine lettering,

we show sturdiness and reliability. The modern typeface illustrates our forward-

looking mindset and dedication to innovation. Our roots run deep and we will

never forget where we came from. We are American born and Texas raised.

THE APPROVAL AND EDITING PROCESS

Upon creation and approval of any commercial marketing and branding material,

Portacool product managers should refer to this guide for examples of the correct

formatting for a given communication. All nal products should be approved

for “Brand Standards Cohesiveness” by the Portacool brand manager before

publication.

GOOD DESIGN

STARTS WITH A

STRONG BRAND