Brand Standards Guide

PORTACOOL BRAND STANDARDS
19
MARKETING MATERIALS
PRINT AD EXAMPLE
The printed word in advertising can be highly
informative. It has the ability to completely explain the
features and benets of a product in a one-page format.
Depending on the circulation size of a publication, an ad
may have an extended shelf-life, so careful consideration
to content should be paid so the information conveyed
will be relevant and practical for as long as possible.
BILLBOARD IMAGE
Dynamic main image should consist of a
person in natural environment working
condentaly with Portacool product in
background.
INFOGRAPHIC
Infographic should showcase a relevant
statistic to support main messaging with the
number prominently displayed. Always consult
with the marketing department for infographic
approval. Univers Bold Condensed should be
used in all infographics, diagrams and charts.
Infographic copy should appear in all-caps and
can appear in combinations of Portacool blue
and white.
SIGN-OFF
Use the Portacool sign-off with the Portacool
logo with tagline, this should always appear in
the lower right corner and should be 30% of
the width of the ad.
CALL-TO-ACTION
Messaging to direct viewer on next steps of
action, can include website or phone number.
The font should be Vipnagorgialla all-caps, left
aligned.
HEADLINE
The headline should always convey main messaging
of each piece. Copy should always be all-caps
Vipnagorgialla, centered. The font color is white,
The headline should be should appear in the top
1/3rd of the ad.
HEADLINE AND SUBHEAD
The headline should always convey main product
category of each piece. Copy should always be all-
caps Vipnagorgialla, left aligned. The font color is
white, on a box of Portacool blue screened 85%.
Located in the bottom 1/3rd of the ad.
COPY
Copy should always convey main messaging of
each piece. Copy size should be 8pt Verdana and
centered.
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THE NUMBERS
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