Brand Standards Guide

PORTACOOL BRAND STANDARDS
18
MARKETING MATERIALS
OVERVIEW
Each type of Portacool marketing material has its
own set of design standards to best communicate the
brand. These guidelines generally follow the same basic
principles, but certain situations dictate slightly different
interpretations of the standards.
Portacool marketing materials are an essential
support tool for the various product categories and
sales channels that encompass how the public comes
to view the Portacool brand. The main Portacool
branding elements have been designed with strength
and exibility to effectively communicate Portacool
messaging. They are positioned to educate the end user
about Portacool products and services.
Maintain shop comfort with the most powerful evaporative cooler in
the Portacool Jetstream series. The Portacool Jetstream™ 270 packs
the biggest cooling punch by combining impressive airow with the
highest quality evaporative media on the market. The Jetstream 270
provides maximum comfort when it counts.
OPTIMIZE YOUR WORK SHOP
EFFICIENCY WITH JETSTREAM
EVAPORATIVE COOLERS
EVERY DEGREE
MATTERS
WWW.PORTACOOL.COM
DISCOVER THE EVAPORATIVE
COOLER THAT IS RIGHT FOR YOU.
COMFORT BY
THE NUMBERS
YOU RISK A 16% DECREASE IN
PRODUCTIVITY AT TEMPS OF 92°
16%