Brand Standards Guide

PORTACOOL BRAND STANDARDS
17
PHOTOGRAPHY
PRODUCT IMAGERY
In order to correctly capture the product usage and
its unique features, secondary full-color, dynamic
photography is an essential marketing attribute. In
cases when it is necessary to focus specically on the
product and features (in a catalog, sell sheet or website
product detail pages), photography that has dynamically
interesting composition and shows the product in a
natural and applicable environment in which it might
realistically being used is preferred.