Brand Standards Guide

PORTACOOL BRAND STANDARDS
15
WRITTEN BRAND USAGE
PRODUCTS
We sell Portacool™ portable evaporative coolers.
•
We do not sell units, fans or coolers.
•
We do not sell Portacools or Portacoolers.
When referring to each series of our products, Portacool must be part
of the name and the series name should be followed by a “™”.
•
Portacool Hurricane™
•
Portacool Jetstream™
•
Portacool Cyclone™
•
Portacool Islander™
RIGHT
Portacool™ portable evaporative cooler (s)
Portacool evaporative cooler (s)
Evaporative cooler (s)
WRONG
Portacooler
Portacool cooler
Portacool fan
Portacools
Hurricane Portacool unit
Cooler