Brand Standards Guide

PORTACOOL BRAND STANDARDS
14
WRITTEN BRAND USAGE
COMPANY NAME
Our company name is Portacool, LLC.
•
Our company name should be written in proper case.
•
Only the “P” is Capitalized.
•
Do not write the name of our company in ALL CAPS.
•
Do not use hyphens in the name of our company.
•
Do not leave spaces between any of the letters in the name of our company.
•
Do not put periods between each of the letters in LLC.
•
A comma must be present between Portacool and LLC.
•
On rst reference, you must use Portacool, LLC.
•
On subsequent references, you may use only Portacool.
•
Never abbreviate our company name to PAC.
BRAND NAME
Portacool, LLC sells Portacool
™
portable evaporative coolers.
•
Our brand name should be written in proper case.
•
Only the “P” is Capitalized.
•
Do not write the name of our brand in ALL CAPS.
•
Do not use hyphens in our brand.
•
Do not leave spaces between any of the letters in the name of our brand.
•
On rst reference, you must use Portacool
™
portable evaporative coolers.
•
On subsequent references, you may use only Portacool evaporative coolers or
evaporative coolers.
RIGHT
Portacool, LLC
Portacool
RIGHT
Portacool
™
portable evaporative cooler (s)
Portacool evaporative cooler (s)
Evaporative cooler (s)
WRONG
PORTACOOL
PortACool
Port a cool
Portacool LLC
PAC
Port A Cool
Port-A-Cool
Port a Cool
Portacool L.L.C.
WRONG
PORTACOOL portable evaporative coolers
PORTACOOL cooler
PORTACOOL fan