Brand Standards Guide

PORTACOOL BRAND STANDARDS
13
TYPOGRAPHY
VIPNAGORGIALLA
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
VERDANA
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
UNIVERS BOLD CONDENSED
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
TYPEFACES
The three key typefaces of Portacool are Vipnagorgialla,
Verdana and Univers Bold Condensed. They are clear and
readable regardless of the media application. They also
have a timeless quality and, are modern without being
quirky. They are not trendy typefaces and therefore, will
stand the test of time.
PRIMARY TYPEFACES
The primary display typeface is Vipnagorgialla. It is
mandatory on all headlines and/or headers. All-caps is
the recommended format when using this typeface.
SECONDARY TYPEFACES
The secondary typefaces are Verdana and Univers Bold
Condensed. Use Verdana for all body copy and legal
copy. Verdana Bold may be used in the body copy when
a word or short phrase requires special emphasis.
Sentence case is recommended for body copy. Univers
Bold Condensed is to be used for all inforgraphics,
charts, diagrams and other illustrative materials.
Primarily in instances where Univers Bold Condensed is
applicable, it should be in all-caps.