Brand Standards Guide
PORTACOOL BRAND STANDARDS
12
COLOR PALETTE
PRIMARY AND ACCENT
COLORS
Priority should be given to using each of the secondary
colors to accentuate the power of the blue as the main
Portacool color. Black and gray are used as typeface
colors and sparingly as accent colors.
BLUE
Pantone Process Blue C
CMYK 100 10 0 10
RGB 0 132 203
BLACK
Pantone Black
CMYK 0 0 0 100
RGB 0 0 0
GRAY
Pantone 425
CMYK 0 0 0 80
RGB 90 90 90