Brand Standards Guide

PORTACOOL BRAND STANDARDS
11
LOGO
LOGO MISUSE
Never use anything but the approved and provided logo.
•
Never attempt to create your own Portacool logo.
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Never reproduce the logo in non-approved colors.
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Never stretch or alter the logo’s proportions.
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Never attach anything to the logo.
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Never use part of the logo. It is an integral unit,
always keep it whole.
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Never use the logo as part of a sentence or phrase.
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Never alter the horizontal orientation of the logo.
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Never use the logo in a crowded space.
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Never print on top of the logo.
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Never use the logo as a watermark.
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Never translate any part of the logo or tagline out of
English.
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PORTACOOL
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