Brand Standards Guide

PORTACOOL BRAND STANDARDS

LOGO

SIZE REQUIREMENTS

Maintaining the legibility and integrity of the logo is

very important, regardless of the application or the

manner in which it is reproduced. When determining

the size of the logo, be sure its legibility and integrity

are not compromised. A print media test was conducted

to determine absolute minimum logo size to maintain

legibility on print applications. The minimum logo size

cannot be less than 1/8” in height. Similarly, when the

logo is reproduced electronically for use on the Internet

or a mobile device, the logo should no less than 20 pixels

in height.

WEB

1/8"

20PX