Integration Guide

PayPal Payments Standard Integration Guide June 2012 37
Single-Item Payments – Buy Now Buttons
Creating Advanced Buy Now Buttons on the PayPal Website
1
Offering Discounts With Buy Now Buttons
PayPal allows you to offer a discount for an item. You can offer discounts either as an amount
or a percentage.
 Set a discount amount that applies to single or multiple quantities of the item. You can set a
discount for the first item and a different discount for the additional quantity, and you can
limit the total quantity to which the discount applies.
 Set a discount percentage that applies to single or multiple quantities of the item. You can
set a discount for the first item and a different discount for the additional quantity, and you
can limit the total quantity to which the discount applies.
When you set a discount amount or percentage, you can limit the number of items to which the
discount applies. Any applicable tax calculations occur after subtracting the discount.
The discount amount displays on all pages, email messages, and reports that show payment
information.
Specifying Item Discounts
Do one of the following to create Buy Now buttons that specify discounts:
 Specify the discount amounts or percentages when you create your Buy Now buttons by
using the creation tool on the PayPal website.
See Step 6 of “Step 3 – Adding Advanced Features to Your Buy Now Button” on page 48.
 Specify that you want PayPal to prompt buyers for item quantities in the HTML button
code that you write manually.
See “Sample HTML Code for a Buy Now Button With Discounts” on page 59.
Creating Advanced Buy Now Buttons on the PayPal Website
Read the following topics to learn more about creating Buy Now buttons on the PayPal
website:
 “The Basic Steps for Using the Button Creation Tool With Buy Now Buttons” on page 38
 “Saving Buy Now Buttons in Your PayPal Account” on page 38
 “Tracking Inventory and Tracking Profit and Loss” on page 39
 “Adding Advanced Features to Buy Now Buttons With HTML Variables” on page 39
 “Generating Code for Payment Buttons and Email Payment Links” on page 40
 “Protecting HTML Code for Payment Buttons” on page 40
 “Step 1 – Specifying Basic Features of Your Buy Now Button” on page 40
 “Step 2 – Tracking Inventory With Your Buy Now Button” on page 44
 “Step 3 – Adding Advanced Features to Your Buy Now Button” on page 48
 “Copying and Pasting the Buy Now Code” on page 50