Integration Guide

PayPal Payments Standard Integration Guide June 2012 157
Recurring Payments – Subscribe Buttons
Creating Advanced Subscribe Buttons on the PayPal Website
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3. Take customers to a specific webpage (URL) after they finish checkout?
You might have a special page on your website where buyers return after they check out
successfully. If so, select the checkbox and enter the URL for that page.
NOTE: If you have a special webpage where buyers return after they finish checkout,
consider implementing Payment Data Transfer (PDT). It lets you display
information about the completed payment.
To learn more, see the Payment Data Transfer page on
PayPal’s developer website.
4. Advanced variables
If you are familiar with HTML programming and the advanced HTML variables supported
by Website Payments Standard payment buttons, enter them here. Select the checkbox, and
then enter the variables in the text box below it.
Enter any advanced HTML variables by using the name/value-pair format
variableName=allowableValue.
Do not enclose values in quotes, even for values that contain spaces. PayPal surrounds
values from the equal sign (=) to the end of the line with quotes in the generated code
automatically.
For example, you want PayPal to display during checkout custom payment pages that you
set up in your Account Profile. When you include a page_style variable in HTML code
that you write manually, you use the standard HTML format <input type="hidden"
name="page_style" value="myPageStyle">. In the text box instead, enter the
variables using the shortened, name/value-pair format, page_style=myPageStyle.
For more information, see “HTML Form Basics for PayPal Payments Standard” on
page 407.
5. Do one of the following:
– If you specified all the features for your button, click the Create Button button.
Follow the instructions for “Copying and Pasting the Subscribe Code” on page 158.
– If you want to adjust the basic features of your button, scroll to the top of the page and
click the Step 1 bar.
Follow the instructions for “Step 1 – Specifying Basic Features of Your Subscribe
Button” on page 149, beginning with Step 5.
– If you want PayPal to track inventory for the item your button sells or if you do not want
to save your button in your PayPal account, scroll to the top of the page and then click
the Step 2 bar.
Follow the instructions for “Step 2 – Tracking Inventory and Profit and Loss with Your
Subscribe Button” on page 153.