Integration Guide

PayPal Payments Standard Integration Guide June 2012 153
Recurring Payments – Subscribe Buttons
Creating Advanced Subscribe Buttons on the PayPal Website
3
11. Do one of the following:
– If you specified all the features for your button, click the Create Button button.
Follow the instructions for “Copying and Pasting the Subscribe Code” on page 158.
– If you want PayPal to track inventory for the item your button sells or if you do not want
to save your button in your PayPal account, click the Step 2 bar.
Follow the instructions for “Step 2 – Tracking Inventory and Profit and Loss with Your
Subscribe Button” on page 153.
– If you want to specify advanced features for your button, click the Step 3 bar.
Follow the instructions for “Step 3 – Adding Advanced Features to Your Subscribe
Button” on page 156.
Step 2 – Tracking Inventory and Profit and Loss with Your Subscribe
Button
Use the Step 2 section of the button creation tool to track inventory and profit and loss for the
items that your button sells.
By default, the Step 2 section saves details about your button in your PayPal account. If you
do not save your button in your account, PayPal cannot track inventory or profit and loss for
your item.
If you track inventory, PayPal helps avoid oversold situations. PayPal sends an alert by email
when your inventory on hand falls to or below the alert level you specify. You can let oversold
payments go through, or you can warn buyers and prevent them from specifying more than
your quantity on hand.
If you track profit and loss, PayPal helps you understand the profitability of your items. Enter
the cost of your item, and PayPal provides profit and loss reports based on the volume of sales.
Make sure to include all you costs to sell the item, including costs to acquire it and handle it
until sold.