Integration Guide

Recurring Payments – Subscribe Buttons
Advanced Features of Subscribe Buttons
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136 June 2012 PayPal Payments Standard Integration Guide
 Payment failure – on the 1st of June
 1st reattempt failure – on the 4th of June
 2nd reattempt failure – on the 9th of June
 Cancellation – final payment failure on the 9th of June
 End-of-Term – sent on the 9th of June
For more information, see “Reattempting Failed Recurring Payments with Subscribe Buttons”
on page 144.
Advanced Features of Subscribe Buttons
Read the following topics to learn about these advanced features of Subscribe buttons:
 “Offering Trial Periods and Introductory Rates with Subscribe Buttons” on page 136
 “Limiting the Number of Billing Cycles with Subscribe Buttons” on page 137
 “Offering Product Options with Subscribe Buttons” on page 138
 “Working with Modify Subscription Buttons” on page 138
 “Working with Unsubscribe Buttons” on page 141
 “Generating Usernames and Passwords with Subscribe Buttons” on page 143
 “Reattempting Failed Recurring Payments with Subscribe Buttons” on page 144
Offering Trial Periods and Introductory Rates with Subscribe Buttons
Offer trial periods to let people try your subscription service before their regular subscription
and its recurring payments begin. You can set the prices and durations of trial periods
independently of the regular subscription price and billing cycle.
How Subscriptions with Trial Periods Work
The following example shows how subscribers are billed for trial periods.
Subscriptions That Include Trial Periods
Subscription Terms:
 An initial trial period, free of charge, that lasts for 7 days
 A second trial period for $5 USD, that lasts three additional 3 weeks
 A regular subscription for $10 USD per month starting after both trial periods expire
The Subscriber signs up on Aug.1, and is billed as follows:
 Aug. 1 = $0.00 USD
 Aug. 9 = $5.00 USD
 Aug. 31 = $10.00 USD