Integration Guide

Website Payments Standard Integration Guide September 2008 271
Using Your PayPal Account Profile
Tailoring the Checkout Experience
7
Overriding Co-Branding Options on Individual Payment Buttons
You can specify variables in the HTML code of payment buttons to override specific co-
branding options. These customizing of payment page variables override page styles set in
your account profile or set with the page_style variable. The customizing of payment page
variables take precedence in the following order:
Tailoring the Checkout Experience
Use any of these settings in your account profile to tailor the checkout experience for people
who pay with Website Payments Standard:
z Auto Return
z Getting Contact Telephone Numbers
z PayPal Account Optional
Auto Return
With Auto Return for Website Payments Standard, you can avoid making people click a button
to return to your website after they complete their payments with PayPal. Auto Return applies
to all Website Payments Standards payment buttons, including Buy Now, Shopping Cart,
Subscription, Gift Certificate, and Donate buttons.
What Payers See with Auto Return On
With Auto Return on, instead of having to click a button on the payment confirmation page,
payers see an alternative payment confirmation page for a few seconds before PayPal returns
them automatically to your website.
TABLE 7.1 Order of Page Style Variables
Custom Option Description
1 Customizing of
Payment Page Variables
on Individual Buttons
See Table A.8, “HTML Variables for Displaying PayPal
Checkout Pages,” on page 358.
2 Page Style Variable on
Individual Buttons
With the page_style variable, you can specify a page style on
individual payment buttons that overrides any page styles set in
your account profile.
3 Primary Page Style in
Account Profile
You can create and set the primary style in your account profile.
4 Default PayPal Page
Style in Account Profile
The default page style used when an alternative is not selected
and designated as primary.