Integration Guide

Website Payments Standard Integration Guide September 2008 147
Recurring Payments – Subscribe Buttons
Creating Advanced Subscribe Buttons on the PayPal Website
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– Currency – Select the currency in which you priced the recurring amount to be billed;
the dropdown menu automatically selects the currency of your primary balance.
– Billing Cycle – In the dropdown menus, select a number and a unit of duration for the
regular subscription billing cycle.
– After how many cycles should billing stop? – (optional) If you want to limit the
number of regular billing cycles, select the number from the dropdown menu. For
example, select “6” if you want to set up a six-month installment payment plan.
For more information, see “Limiting the Number of Billing Cycles With Subscribe
Buttons” on page 133
– Try to bill a customer again after a failed attempt? Select the No radio button if you
want subscriptions to cancel immediately after attempts to collect recurring payments
fail. Leave the Yes radio button selected if you want subscriptions to cancel only after 3
successive attempts to collect recurring payments fail.
For more information, see “Reattempting Failed Recurring Payments With Subscribe
Buttons” on page 141.
9. Offer trial periods to your subscribers (optional).
You can offer your subscribers two trial periods. You can offer the first trial period free of
charge. The duration of trial periods can differ from the duration of the regular subscription
billing cycle.
– Offer a trial to your subscribers – Select this checkbox if you want to offer trial
periods.
The page expands to display additional fields for setting the initial trial period.
– Amount to bill during trial period – Select the Free trial radio button; or select the
Lower rate radio button and then enter the amount you want to bill subscribers for the
initial trail period.
– How long should this trial period last? – In the dropdown menus, select a number and
a unit of duration for the trial period.
– Offer another trial to your subscribers? – Select the Ye s radio button if want to offer
a second trial period that follows the initial trial period.
The page expands to display additional fields for setting the second trial period.
– Amount to bill during trial period – Enter the amount you want to bill subscribers for
the second trail period.
– How long should this trial period last? – In the dropdown menus, select a number and
a unit of duration for the second period.
– No – Select this radio button to avoid offering a second trial period and hide the
additional fields for setting it.
For more information, see “Offering Trial Periods and Introductory Rates With Subscribe
Buttons” on page 132.
10.Choose between your merchant ID and your email address.
Select one of the following radio buttons to associate transactions from your button with
your PayPal account.