Integration Guide

Website Payments Standard Integration Guide September 2008 123
Recurring Payments – Subscribe Buttons
Managing Subscriptions
3
Co-Branding the Checkout Pages with Your Logo and Colors
The basic checkout experience displays your email address or your business name in the upper
left corner of the checkout pages. You can enhance the checkout experience by setting up
custom page payments in your account profile to specify logos and colors that match the style
of your website. PayPal uses the logo and colors to display the checkout pages. In addition,
you can specify logos and colors with advanced HTML variables that you add to the code of
your button.
For more information, see:
z “Co-Branding the PayPal Checkout Pages” on page 267
z “HTML Variables for Displaying PayPal Checkout Pages” on page 358
Prepopulating the Checkout Pages With Billing Addresses
The basic checkout experience has forms for filling in billing addresses. You can enhance the
checkout experience by prepopulating the forms with information that you have on your
website about the subscriber.
To learn more, see “HTML Variables for Prepopulating PayPal Checkout Pages” on page 361.
Returning People to Your Website After They Check Out
The basic checkout experience with Subscribe buttons leaves subscribers on a PayPal
webpage when they complete their subscription signups. Use one of the following techniques
to alter the basic checkout experience so that subscribers return to your website:
z Return URL – Let people return to a page on your website if they click a return link or
button on the PayPal payment confirmation page.
To learn more, see Step 3 of “Step 3 – Adding Advanced Features to Your Subscribe
Button” on page 151 or “HTML Variables for Displaying PayPal Checkout Pages” on
page 358.
z Auto Return – Have PayPal return people automatically to a page on your website.
To learn more, see “Auto Return” on page 271.
Managing Subscriptions
Read the following topics to learn about managing subscriptions:
z “Tracking Subscription Transactions” on page 124
z “How Billing Cycles and Recurring Payments Work” on page 126
z “Downloading Subscriber Lists” on page 128
z “Canceling Individual Subscriptions” on page 128
z “Canceling Multiple Subscriptions at One Time” on page 129