Integration Guide

PayPal Payments Pro Integration Guide April 2012 25
Introducing Express Checkout
Express Checkout Integration Steps
3
Configuring and Customizing the Express Checkout Experience
After you implement and test your basic Express Checkout integration, you should configure
the additional features of Express Checkout to customize it to meet your needs.
Carefully evaluate each feature because the more you streamline the checkout process and
make Express Checkout seamless to buyers, the more likely your sales will increase.
At a minimum, you should:
 Set your logo on the PayPal site and provide order details in the transaction history.
 Use the PayPal Review your information page as your Confirm order page to further
streamline the user experience when you do not need the benefits associated with paying on
your site. This strategy can lead to a better order completion rate, also known as a
conversion rate.
Configure the look and feel of PayPal pages to match the look and feel of your site by
specifying the:
 Logo to display
 Gradient fill color of the border around the cart review area
 Language in which PayPal content is displayed
You should include:
 Order details, including shipping and tax, during checkout
IMPORTANT: Not displaying this information is a major cause of shopping cart
abandonment during checkout.
 Shipping information for non-digital goods, which can be your address information for the
buyer or the address on file with PayPal; if you use the address on file with PayPal, you can
specify whether or not it must be a confirmed address
You can also activate additional features, including:
 Associate a payment with an eBay auction item
 Assign an invoice number to a payment
 Accept payments with giropay (Germany only)
Additional PayPal API Operations
You can use PayPal API operations to include advanced processing and back-office processes
with Express Checkout. You can:
 Capture payments associated with authorizations and orders
 Process recurring payments
 Issue refunds, search transactions using various criteria, and provide other back-office
operations