Integration Guide

PayPal Payments Pro Integration Guide April 2012 23
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Introducing Express Checkout
Express Checkout is PayPal’s premier checkout solution that streamlines the checkout process
for buyers and keeps them on a merchant’s website after making a purchase.
 The Express Checkout Experience
 Express Checkout Integration Steps
 Express Checkout Flow
 Express Checkout Building Blocks
The Express Checkout Experience
Express Checkout makes it easier for buyers to pay online. It also enables you to accept PayPal
while retaining control of the buyer and the overall checkout flow.
Consider your buyers’ experience before implementing Express Checkout. A generic flow
probably has the following sequence of pages:
A generic checkout flow
In a typical checkout flow, a buyer:
1. Checks out from the shopping cart page
2. Provides shipping information
3. Chooses a payment option and provides billing and payment information
4. Reviews the order and pays
5. Receives an order confirmation
In an Express Checkout flow, a buyer still checks out at the beginning of the flow. However,
the buyer does not enter shipping, billing, or payment information, because PayPal provides
the stored information. This simplifies and expedites the checkout process.
The following diagram shows the Express Checkout flow: