Integration Guide

Express Checkout ~ Integration Overview
8/16/2013 Page 5 of 18
Designing an Optimal Checkout Flow
PayPal has identified specific elements which can help you optimize the checkout experience
and get the most out of using Express Checkout. These elements were identified through
years of A/B testing, industry research and qualitative studies with merchants and buyers.
Implementing these guidelines can:
 Result in higher sales conversions.
 Create an online shopping experience that can increase sales and customer loyalty.
 Build a checkout process that is fast, easy and intuitive.
The following easy steps can help you optimize your checkout flow and increase conversion
by improving your buyer experience.
1. Show what payment options you offer on your Home and Product Details
pages. Buyers start thinking about how they will pay for their purchases before they
see the final payment page. Placing payment messaging early and often allows
buyers to make that payment choice quicker, which can increase the likelihood of a
purchase.