Integration Guide

Table Of Contents
Express Checkout Integration Guide May 2010 11
1
Introducing Express Checkout
Express Checkout is PayPal’s premier checkout solution, which streamlines the checkout
process for buyers and keeps them on the merchant’s site after making a purchase.
z The Express Checkout Experience
z Express Checkout Integration Steps
z Express Checkout Flow
z Express Checkout Building Blocks
NOTE: For information about administrative tasks you can perform from your PayPal account
such as adding users, setting up custom page styles, and managing multiple currency
balances, see the
Merchant Setup and Administration Guide.
The Express Checkout Experience
Express Checkout makes it easier for a buyers to pay online. It also enables you to accept
PayPal while retaining control of the buyer and the overall checkout flow.
Consider your buyers’ experience before implementing Express Checkout. A generic flow
probably has the following sequence of pages:
A generic checkout flow
In a typical checkout flow, a buyer:
1. Checks out from the shopping cart page
2. Provides shipping information
3. Chooses a payment option and provides billing and payment information
4. Reviews the order and pays
5. Receives an order confirmation
In an Express Checkout flow, a buyer still checks out at the beginning of the flow. However,
the buyer does not enter shipping, billing, or payment information, because PayPal provides
the stored information. This simplifies and expedites the checkout process.