Integration Guide
Table Of Contents
- Express Checkout Integration Guide
- Contents
- Preface
- Introducing Express Checkout
- Express Checkout Button and Logo Image Integration
- PayPal Name-Value Pair API Basics
- Implementing the Simplest Express Checkout Integration
- Testing an Express Checkout Integration
- Customizing Express Checkout
- Implementing the Instant Update API
- Immediate Payment
- Handling Payment Settlements
- Handling Recurring Payments
- How Recurring Payments Work
- Recurring Payments Terms
- Recurring Payments With Express Checkout
- Options for Creating a Recurring Payments Profile
- Recurring Payments Profile Status
- Getting Recurring Payments Profile Information
- Modifying a Recurring Payments Profile
- Billing the Outstanding Amount of a Profile
- Recurring Payments Notifications
- Using Other PayPal API Operations
- Integrating giropay with Express Checkout
Express Checkout Integration Guide October 2009 11
Introducing Express Checkout
Getting Started
1
Configuring and Customizing the Express Checkout Experience
After you implement and test your basic Express Checkout integration, you should evaluate
the additional features provided by Express Checkout.
Express Checkout can be configured and customized to fit into your site. Carefully evaluate
each option because the more you do to streamline the checkout process and make Express
Checkout seamless to your customers, the more likely your sales will increase.
At a minimum, you should set your logo on the PayPal site and provide order details in the
transaction history. If you do not need the benefits associated with paying on your site,
consider using the PayPal confirmation page as your Order Review page to further streamline
the user experience. This can lead to better order completion, also know as conversion, rate.
You can configure the look and feel of PayPal pages to match the look and feel of your site by
specifying the
z Logo to display
z Colors for the background and border
z Language in which PayPal content is displayed
You should include
z Order details, including shipping and tax, during checkout
IMPORTANT: Not displaying this information is a major cause of shopping cart
abandonment during checkout.
z Shipping information for non-digital goods, which can be your address information for the
buyer or the address on file with PayPal; if you use the address on file with PayPal, you can
specify whether or not it must be a confirmed address
You can also handle special situations, including
z Associating a payment with an eBay auction item or an invoice number
z Accepting payments with giropay
Additional PayPal API Operations
You can use PayPal API operations to include advanced processing and “back office”
processes with Express Checkout, such as
z Capturing payments associated with authorizations and orders
z Handling recurring payments
z Issuing refunds, providing a transaction search capability, and providing other “back
office” operations