Design Guide
PayPal Embedded Checkout Design Guide v.3 • 9
Checkout Design to Avoid
Some merchants have retrotted existing checkout ows with PayPal’s embedded checkout
in a way that PayPal does not recommend. These sites originally asked for payment
information before a detailed order review page. But instead of inserting PayPal’s embedded
checkout onto the payment page, or removing the original payment page and creating a
new one at the end, some merchants have split the order payment into two parts: one page
where payment method is selected, and another page—sometimes much later in the ow—
where the actual credit card is entered (See Figure 5). PayPal does not recommend this
checkout design, it has been found to confuse buyers and reduce conversion.
Figure 5: Checkout design to avoid.
Shopping Billing and Select Order
Cart Shipping Payment Method Review Payment Conrmation
3
PayPal Embedded
Checkout
Not recommended
to split
payment information
into two pages
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