Getting Started Guide

PayPal for Digital Goods – Express Checkout: Getting Started Guide
11 2011
Figure 6: Add the Express Checkout Shortcut Button to get buyers to check out faster
When displaying multiple payment options, use radio buttons or separate buttons to show different payment
options. Buyers can read them more easily than drop-down menus or tabbed presentations of payment options,
so they can choose their payment option more quickly and accurately.
Let your buyers check out as guests
If you’re selling downloadable goods, don’t make buyers create a store account or log in to a store account –
doing so can lead to cart abandonment. Let them check out as guests. PayPal can pass their information (e.g.,
name and contact information) to your website so they don’t have to re-key the information. You’ll also have it
for your records.