PayPal For Digital Goods – Express Checkout Getting Started Guide 2011 2011
PayPal for Digital Goods – Express Checkout: Getting Started Guide Table of Contents What Is PayPal for Digital Goods – Express Checkout? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 The Buyer Experience . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Get Started with PayPal for Digital Goods – Express Checkout . . . . .
PayPal for Digital Goods – Express Checkout: Getting Started Guide What Is PayPal for Digital Goods – Express Checkout? PayPal for Digital Goods – Express Checkout offers digital goods developers and content producers a more costeffective way to sell digital goods. It’s flexible and makes it easy to monetize your digital content, whether it’s a game, media, blog, or software.
PayPal for Digital Goods – Express Checkout: Getting Started Guide Step 1: The customer considers buying a music album from your site after listening to a preview. Step 2: The customer hits the Pay with PayPal button to make the purchase. Step 3: The customer confirms the order. Step 4: Within seconds, the customer is enjoying your content. The customer paid in two clicks and never left your site.
PayPal for Digital Goods – Express Checkout: Getting Started Guide Get Started with PayPal for Digital Goods – Express Checkout PayPal for Digital Goods – Express Checkout streamlines the online payment process by providing stored billing and payment information from the PayPal site. Using PayPal for Digital Goods – Express Checkout can be as simple as integrating the Express Checkout application programming interface (API) on top of your existing implementation.
PayPal for Digital Goods – Express Checkout: Getting Started Guide Creating a New PayPal Business Account • • • • • Go to www.paypal.com/digitalgoods and click Get Started Log in if you have a Business account.
PayPal for Digital Goods – Express Checkout: Getting Started Guide Figure 3: Enter required business owner contact information 2011 7
PayPal for Digital Goods – Express Checkout: Getting Started Guide Figure 4: Click Go to My Business Setup on the confirmation page Upgrading to a PayPal Business Account To upgrade from a Premier account: • • • • Log in and click Profile Select More Options Click Personal/Business Information in the Account Information column to go to the Review Your Information page Click the Upgrade button and follow directions To upgrade from a Personal account: • • • Log in and go to My Account Click Upgrade Go t
PayPal for Digital Goods – Express Checkout: Getting Started Guide Figure 5: Set up Digital Goods as your payment solution and click Start Now 3. Integrating Your web developer will need to build and test the PayPal for Digital Goods – Express Checkout integration using the PayPal Sandbox test environment. • • • • Go to developer.paypal.
PayPal for Digital Goods – Express Checkout: Getting Started Guide 4. Going Live Fine-tune and debug your integration in the Sandbox environment. Once you’re satisfied with your integration in the Sandbox environment, move the integration to the live environment. Review the Sandbox User Guide for more information or help. 5. Testing/Confirming Integration View your orders to confirm that your integration is working properly.
PayPal for Digital Goods – Express Checkout: Getting Started Guide Figure 6: Add the Express Checkout Shortcut Button to get buyers to check out faster When displaying multiple payment options, use radio buttons or separate buttons to show different payment options. Buyers can read them more easily than drop-down menus or tabbed presentations of payment options, so they can choose their payment option more quickly and accurately.
PayPal for Digital Goods – Express Checkout: Getting Started Guide Figure 7: Let buyers check out as guests Include line-item details on the review transaction page Pass line-item details – such as item name, item quantity, and item amount – to PayPal so that buyers see this information when they review the transaction. Keeping buyers informed throughout the checkout process can help reduce purchase abandonment.
PayPal for Digital Goods – Express Checkout: Getting Started Guide Figure 8: Include line-item details on the review transactions page Minimize checkout pages after payment PayPal recommends a maximum of one additional checkout page when the buyer returns to your site after making a payment on PayPal.com. Asking buyers to enter more information or adding additional pages can increase purchase abandonment.
PayPal for Digital Goods – Express Checkout: Getting Started Guide Figure 9: Give buyers immediate access to their digital goods Give buyers immediate access to purchased digital goods Let buyers immediately download their purchased digital goods when payment is complete. Give clear instructions on how to access or download the digital goods to help reduce customer confusion, lower support costs, and boost customer confidence in your brand.
PayPal for Digital Goods – Express Checkout: Getting Started Guide Resources Support Integration Center Discussion Forums Documentation Digital Goods Integration Guide – EC Edition Sandbox User Guide Reporting User’s Guide SOAP API Developer Reference Name-Value Pair API Developer Guide 2211 North First Street San Jose, CA 95131 tel: 408.967.1000 fax: 408.967.9912 https://www.paypal.com © 2011 PayPal Inc. All rights reserved. PayPal and the PayPal logo are registered trademarks of PayPal, Inc.
