Datasheet

21
POINT OF SALE
LED lamps o
ff
er a whole ser
i
es o
f
i
mpress
i
ve bene
fi
ts. But these bene
fi
ts only become strong sales
arguments if
y
our customers know about them. The P
OS
material from
OS
RAM provide a structured and
eye-catch
i
ng overv
i
ew o
f
the extens
i
ve range and clearly commun
i
cate the bene
fi
ts o
f
LED technology.
Its design strikes a perfect balance between emotion and information.
S
imply superior.
S
imply
OS
RAM LED
.
Stron
g
ar
g
umen
t
s
,
impressivel
y
p
resente
d.
P
OS
shelving
.
Th
e
l
arge campa
i
gn mot
if
d
raws attent
i
on
f
rom
f
ar an
d
w
id
e.
I
t says t
h
at t
hi
s
i
s
where you can get innovative LED products from
OS
RAM. When customers stand
i
n
f
ront o
f
t
h
e
di
sp
l
ay t
h
ey can eas
il
y
fi
n
d
t
h
e
l
amps t
h
ey nee
d
t
h
an
k
s to c
l
ea
r
segmentat
i
on en
h
ance
d
b
y
ill
um
i
nate
d
s
h
e
lf
di
v
id
ers.
D
emo
b
oxes an
d
i
n-store
mon
i
tors w
i
t
h
two-m
i
nute promot
i
ons prov
id
e
i
n
f
ormat
i
on on t
h
e
b
ene
fi
ts o
f
t
h
e
pro
d
ucts an
d
t
h
e
i
r poss
ibl
e app
li
cat
i
ons
.
Sp
ecial dis
p
la
y.
O
SRAM offers a display made entirely of cardboard as a sales-boostin
g
s
econdar
y
p
lacement s
y
stem. Its unusual sha
p
e will certainl
y
arouse th
e
c
uriosit
y
of
y
our customers. The dis
p
la
y
is available with or without
a
de
m
o
bo
x
.
C
alculat
o
r wheel
.
LEDs are ex
p
ensive? No wa
y
! The calculator wheel will convince
y
ou
r
c
ustomers that LEDs are not at all ex
p
ensive. The wheel will
q
uickl
y
sho
w
th
em t
h
e enormous sav
i
n
g
s
i
n e
l
ectr
i
c
i
ty costs t
h
at t
h
ey can ac
hi
eve
by
u
sin
g
LED lamps
.