Datasheet

The phasing-out of conventional inefficient incandescent
lamps is good news not only for the environment but also
for your business as it offers enormous sales potential. In
the broad and innovative range of OSRAM energy-saving
lamps your customers are certain to find the perfect replace-
ment for any incandescent lamp and for any application.
• OSRAM energy-saving lamps have
impressive properties:
– Warm Comfort Light
– Quick light technology
– Longer life
– Attractive designs
• The eco-friendly packaging create a strong presence
and provide clear information at the PoS.
• Color codes help your customers quickly find
the lamps they need.
Alternatives that
improve profits.
OSRAM DULUX
®
energy-saving lamps.
A guide to successful sales.
Energy-saving lamps are still being seen by end consumers in
the wrong light. It is now time to dispel the prejudices once
and for all.
Customer: “Energy-saving lamps produce a
cold uncomfortable neon light.”
Your answer: “That’s right. But only if that’s what you want. If you
want a warm light the new ‘warm comfort light’ has the same
color appearance as traditional light bulbs. OSRAM DULUX
®
–
warmly recommended for a cosy home.”
Customer: “Energy-saving lamps take
too long to reach their full brightness.”
Your answer: “That’s not true. Thanks to Quick light
technology OSRAM DULUX
®
SUPERSTAR and
OSRAM DULUX
®
INTELLIGENT lamps achieve
their full output twice as quickly as
conventional energy-saving lamps.”
Customer: “Energy-saving
lamps look ugly and don’t fit
in all luminaires.”
Your answer: “Not true. The
OSRAM DULUX
®
range has
lamps to suit all tastes.
Whether you like the
classic bulb shape,
candle versions, attractive reflector types or stylish twist pattern,
there is an energy-saving lamp to suit any fitting in the home.”
Customer: “Energy-saving lamps don’t last very long and are
not worth it.”
Your answer: “Wrong – and wrong again! OSRAM DULUXSTAR
®
lamps have a life of up to 10 years*. OSRAM DULUX
®
SUPERSTAR
is even better with up to 15 years*, and OSRAM DULUX
®
INTELLIGENT tops them all with up to 20 years*. These lamps
have longer lives than our earlier energy-saving lamps – for
the same amount of money.”
Customer: “Energy-saving lamps contain too
much dangerous mercury.”
Your answer: “That’s not true. The EU RoHS
directive regulates the use of hazardous
substances and prescribes a harmless
level of mercury in energy-saving lamps.
OSRAM is doing more than just meeting
these requirements, it is setting even
tougher standards for its products
with new eco-friendly technologies
and materials.
* Corresponds to an average life of
10,000/15,000/20,000 hours if used
for about 2.7 hours each day.
Tackling prejudice.