Datasheet

142

DOT-it

– The top seller is stronger

than ever.

The history of DOT-it

is a unique success story. After being launched in March

2006, this ingenious light for everywhere based on LED technology quickly

became a sales sensation: Young, fresh, and colorful, this battery-powered

light is extremely versatile and easy to use, and it appeals perfectly to a broad,

modern target group.

The basic form and function of this lifestyle product are being revised continuously;

it is now easier to change batteries, and the installation options have become even more

varied,

thanks to adhesive pad, magnetic strip, and Velcro. In addition, DOT-it

is now

also available as DOT-it

LINEAR for optimal area illumination and as DOT-it

VARIO

for directional spotlight illumination. With its waterproof and rubberised shell, the

DOT-it

waterproof really is the everywhere light. There is now a whole DOT-it

family,

offering the right light for every need. Among the many available colors, silver has

become the top seller and white and chrome will be the new stars.

Put DOT-it

in the right light, and you will ﬁ nd that this ingenious idea sells itself! Thanks

to exciting eye catchers and the creative attention-getting presentation of product beneﬁ ts,

our current advertising campaign appeals primarily to a younger, lifestyle-oriented buyer

group. In addition to promotion at the PoS, with leaﬂ ets and sales folders, plus secondary

placement and a shop-in-shop concept that is rich in action, OSRAM also provides support

through a modern TV spot, through 18/1 posters in the DIY area, through trendy ad

communication in media aimed at the target group, and through its own product web site.

And best of all: The success story will continue, because the DOT-it

family is expecting

an addition in 2008. So ensure a lot of added sales now with attention-getting marketing

that really hits the mark.