Datasheet

10
Consumer-friendly with brand
identity – OSRAM packaging
design.
Whether blister pack or gift pack – OSRAM packaging fi ts perfectly in the modern
age. It is consumer-friendly, informative, and environmentally friendly – and it
provides the greatest possible support for retail sales success, as studies of
con sumer behavior have shown.
The new design, to which all packaging will be switched, is the ideal embodiment of the
premium OSRAM claim: an overall impression that matches the high-quality brand name
products themselves signals the high quality of the product at fi rst glance. In addition to
the logo itself, the orange banderole so characteristic for OSRAM uniquely identifi es the
brand.
The area of use for which the light is intended is made clear at a glance by the characteristic
pictograms on the front side of the package. In addition, complete labeling and language-
neutral icons quickly and clearly identify the package content and the major product features.