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After deciding on the correct technology, your customers

then have to ﬁ nd the suitable shape and base size. For

this reason, polePOSition

Advanced divides technologies

into categories according to lamp shape and base. Large,

illuminated category strips with their labeling and small

product images provide the necessary clarity on this sec-

ond categorization level. In addition to that, OSRAM offers

your customers two quality levels (SUPERSTAR/STAR) per

technology and per lamp shape. Horizontal, illuminated

shelf rails clearly segregate the two quality segments from

each other and with intuitive pictograms, clearly explain

the respective added value. Thus the intelligent OSRAM

shelving system leads your customers step by step to the

suitable product.

Appealing presentation: lots of light, lots of information.

Whether the new comfort light color or LED technology:

With the innovative light solutions from OSRAM, purchas-

ing lamps is becoming more and more of a lighting experi-

ence for your customers. The particularly brightly lit shop

system

provides a sales promoting answer to every ques-

tion and is

impressive with its informative and presentable

design:

• The clear and intuitive color coding explain the

technology association on ﬁ rst glance.

• The concise technology slogans in combination with the

informative shelf dividers and mood enhancing images

emphasize the beneﬁ ts of each technology.

• Large and illuminated category strips guide your

customers to the right lamp shape.

• With the assistance of the vertical segment dividers the

choice between the two quality levels can be easily

made by your customer.

• Attractive demo tools show technology and product

advantages as well as a wide range of possible appli-

cations.