Datasheet

100
AUTOMOTIVE
Complete range – fl awless
In the framework of a well thought-out consistent marketing concept, OSRAM makes a wide range of tools and sales aids
available which guarantee optimum advice, attractive presentation of the goods and a greater incentive to buy. In addition,
OSRAM is continuously having adverts published, is advertising on the radio and running online marketing campaigns to
provide effi cient and professional support for your efforts at the POS.
An overview of measures taken:
• Packaging – styled to suit the market, user-friendly,
informative and saving resources
• Displays and secondary placement – for both eye-
catching and high quality product presentation,
neatly arranged and providing clear information
• Counter displays – ideal in restricted spaces;
eye-catching and practical
• Floor display – for presentation of the entire
product range
• Beamer-Rack demonstration unit – shows your
customers, in an impressive manner, the difference
between OSRAM NIGHT BREAKER
®
PLUS, OSRAM
COOL BLUE
®
INTENSE and OSRAM ORIGINAL
• Decorative items, such as the Wobbler and shelf
stopper – perfect eye-catchers
OSRAM Automotive polePOSition
®
– the optimum presentation
system for precise communication: easily accessible, inviting and
with a modern, clean design.