Datasheet

POLEPOSITION

ADVANCED SHOP SYSTEM

Success across the board:

more light, more sales!

The decline in the use of incandescent lamps and the emergence of alternative, futureproof lighting technology has led to a

change in the way your customers search for lamps when making a purchase at the POS. OSRAM has reorganized its intel-

ligent shop system to take these changes into account: polePOSition

Advanced is even more modern, more clearly laid out

and easier to use. New features include the clear categorization of the main technology types and bright, high-proﬁ le pre-

sentation with a selection of illuminated information points.

Consumer guidance and advice: Technology before

shape and base.

LED, halogen or compact ﬂ uorescent technology? This is

the basic question which your customers have to ask them-

selves. The new OSRAM shop system is set up accordingly:

Thanks to concise technology slogans and illuminated

mood enhancing images, you customers intuitively grasp

the beneﬁ ts of the individual technologies. Apart from that,

vertical segment dividers not only make sure the structure

and overview are clear, but also explain the advantages of

the respective technology in detail. Instinctive color coding

from the header area to the product packaging ensures an

easy orientation and that there is no problem in ﬁ nding the

right technology.