Datasheet

7
Added value: li
g
ht colo
r
Y
our customers want a warm an
d
p
l
easant
li
g
h
t
in
their homes.
OS
RAM meets their needs with the Warm
C
omfort Light color
(
2,500 K
)
, which is even available
f
rom its energy-saving lamps.
O
ne more reason not
to mourn t
h
e goo
d
o
ld
li
g
h
t
b
u
lb
.
A
n
d
one more reason
to choose an
OS
RAM energy-saving lamp
.
Added value:
Q
uick light
There are man
y
areas o
f
their homes where
y
our cus
-
tomers sw
i
tc
h
t
h
e
ligh
t on on
l
y w
h
en t
h
ey nee
d
i
t – an
d
lamps that reach their
f
ull bri
g
htness very slowly are a
g
reat annoyance.
OS
RAM has therefore developed ener
g
y
-
savin
g
lamps that feature Quick li
g
ht technolo
g
y and
c
an be switched on and o
ff
man
y
man
y
times without
a
n
y
adverse effects. These lamps come on twice as fast
a
s convent
i
ona
l
ener
g
y-sav
i
n
g
l
amps an
d
can w
i
t
h
stan
d
frequent on
/
off switchin
g.
Add
e
d
va
l
ue: wattage
s
Your customers know the watta
g
es of the incandescent
lamps that they have been usin
g
for many years. Now
they are lookin
g
for ener
g
y-savin
g
lamps that offer the
same bri
g
htness. To make the comparison easier fo
r
your customers OSRAM has introduced new watta
g
es
f
or its
OS
RAM D
U
L
UX
®
SUPERSTAR
p
roducts that cor
-
respond directly to the classic li
g
ht bulbs. There is then
no need to com
p
are the rather abstract lumen values
.
Added value: lifes
p
an
Y
our customers
d
o not want to
k
eep
h
av
i
ng to
b
uy new
lamps. Long lamp li
f
e is there
f
ore a power
f
ul sales argu
-
ment.
OS
RAM energy-saving lamps will last on average
up to 10 years
(OS
RAM DULUX
®
S
UPER
S
TAR
)
or even
20 years
(OS
RAM DULUX
®
S
UPER
S
TAR Multitalented
)
.
Thi
s
i
s ma
d
e poss
ibl
e
b
y a
d
vance
d
pro
d
uct
i
on tec
h-
no
l
ogy an
d
cont
i
nua
l
qua
li
ty contro
l
.
Add
e
d
va
l
ue: guarante
e
A
n even stron
g
er sales ar
g
ument is that OSRAM
offers a 3-year
g
uarantee from the date of purchase
on its
OS
RAM D
U
L
U
X
®
SUPERSTAR*
p
roducts. This
underlines the hi
g
h quality of OSRAM ener
g
y-savin
g
lamps and creates trust amon
g
your customers. Fo
r
more information on the OSRAM
g
uarantee
g
o to
www.osram.com/
g
uarante
e
A
dded
v
a
l
ue
: l
u
m
e
n in
d
i
ca
ti
on
G
iving the luminous fl ux of a lamp in lumen is a sensible
move as this is a
fi
xed re
f
erence point. This unit is as
measure o
f
the amount o
f
light emitted
f
rom a light
source
i
n a
ll
di
rect
i
ons, so
i
t can
b
e use
d
to compare
lamps based on di
ff
erent technologies
.
Add
e
d
va
l
ue: re
d
uce
d
mercur
y
E
ner
g
y-sav
i
n
g
l
amps cannot wor
k
w
i
t
h
out mercury.
But
OS
RAM has managed to reduce the amount need
-
ed to a minimum and come under the limit value of the
strict European RoH
S
directive by a si
g
nifi cant mar
g
in.
That’s com
f
ortin
g
f
or your customers to know. Fo
r
further information
g
o to www.osram.com/mercur
y
* Exce
p
t OSRAM DULU
X
®
SUPERSTAR Sensor and Facilit
y
.
SUCCESS FACTORS
OSRAM DULUX
®
SUPERSTAR
OS
RAM D
U
L
UX
®
SU
PER
S
TAR
/OS
RAM D
U
L
U
X
S
TA
R
®