Datasheet

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Just what you were looking for:
Lamps for all requirements and applications.
OSRAM offers a wide range of headlight lamps and light
sources for all interior and exterior vehicle lighting. In addition
to the powerful and reliable standard versions, OSRAM
offers alternative lamps that improve the safety and appear-
ance of vehicles even further, namely NIGHT BREAKER
®
,
SILVERSTAR
®
, ULTRA LIFE, COOL BLUE
®
and DIADEM
®
.
These special versions comply with the high quality stan-
dards that you have come to expect from OSRAM and are
approved for use on public roads without restriction.
Safe and attractive: Lamps for every “lamp type”.
The latest surveys show that safety aspects coupled with
attractive design are the factors that influence the purchases
of more than 70% of all drivers. The range of lamps from
OSRAM is so extensive that customers are sure to find the
right lamps for greater safety and more attractive design.
Customers come in different “lamp types” so OSRAM has
organized its lamp families to reflect these differences. For
example, ULTRA LIFE lamps have a greatly extended life and
three-year guarantee for drivers who are particularly safety
conscious; the especially bright NIGHT BREAKER
®
and
SILVERSTAR
®
lamps are ideal for drivers who are often on the
road at night; and COOL BLUE
®
lamps with their bright bluish
white light are perfect for design conscious drivers.
Clear and convincing:
Packaging and sales support.
Our redesigned packaging for the self-service range provide
even greater clarity for you and your customers. All added-
value products are now available in the new double blister
packs to boost sales. And each pack has pictograms that are
understood throughout the world to indicate all the benefits
and technical data. Incorporating automotive lighting in the
clear and informative polePOSition
®
shelving system makes
it easy for your customers to find the right product – they
can check all the features, make comparisons and choose
the right lamps at their leisure. Sales-boosting counter and
floor displays are also available for all the lamps. They are real
eye-catchers and will encourage impulse buying.
Sales-boosting secondary placement.
the attractive floor and counter
displays will encourage your
customers to purchase on impulse.
The entire OSRAM range of
automotive lamps at a glance:
Thanks to the clearly arrange
polePOSition
®
shelving system
your customers will quickly find
what they are looking for.
Thanks to innovative technology, quality without compromise and an insistence on the highest
standards of workmanship, durability and environmental protection, OSRAM is the world’s number one
supplier of modern automotive lamps. Our lamps are particularly durable and bright. They are also
much safer than international standards require.