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5.1 Ingredients

Creating a variable document is like cooking. To create an excellent meal you need the right ingredients and

proper equipment. Without it, the outcome is unpredictable. First we will explain which ingredients are needed

for creating this variable data example:

• a database with customers names, addresses, interests etc.

• a PDF file which holds all the layouts for the postcards

The travel agency wants to send the customers a postcard based on their interest. In this case the vacation

interests are:

• Family: receives the family postcard

• Active: receives the sailing postcard

• Cultural: receives the music postcard

The database

First have a look at the database. The field names (in red) are Name, Surname, Address, City, Zip code and

Interest. Here are 3 examples, based on customer interest (light blue):

• John’s interest is Cultural and he will receive the music postcard.

• Mike and Joanne will receive the family postcard

• Nick will receive the sailing postcard, based on his active interest

Page 4 of the PDF is going to be used for the addressing and is printed on the reverse side of each card. With

PrintShop Mail you do not need to split up the database or the PDF to print this job in one run.