2022.2

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ESPsensureahighdeliverability,asmostESPsarewhitelistedorapprovedbyISPs(Internet
ServiceProviders)aslegitimateemaildeliveryservice.Sotheyhelpyoutoavoidhavingmail
detectedasspam.
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ESPsprovidecomprehensivetrackingoptionstomeasureopenratesandtheylogwhichlinks
wereclickedandbywho.Typicallythisinformationisavailableviaanonlinedashboard.
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MostESPsprovideBounceManagementoptions.Theywillstopsendingmessagestoaddresses
thatreturnahardbounceandretryforsoftbouncesbeforeremovingthataddress.
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EPSscanhandleunsubscribesandpreventaccidentalsendsinthefuture.
ChoosinganESP
ThefirstthingtodotouseanESPwithPrintShopMailConnectistochooseanESPandcreatean
account.
Mandrillapp.com,apopularESP,usedtohaveafreeaccountbutnowrequiresapaidMailChimp
account.Luckilythereareplentyofalternativesthatprovidefreeaccounts(oftencappedtoamaxnum-
berofemailspermonthandsometimeshavingthrottledoutput).
PrintShopMailConnecthasbeentestedwith:Mandrillap.com,SendGrid(easyusermanagement),
MailGun(nearlyinstantstatistics)andMailJet(showsbestperformanceonthefreeaccount).
AddinganSMTPPresetforanESP
Aftercreatinganaccount,addaSMTPsettingspresetinPrintShopMailConnectforthechosenESP,
viathePreferencesdialogoftheDesigner(see"EmailSMTPsettings"onpage162).
MakesureUse authenticationischecked,andputinyourSMTPUsernameintheboxbelow.
Note: PresetsfordifferentESPsarealreadyavailableinthelistofdefaultpresets.
SendinganemailwithanESP
TosendanemailortestemailwiththeuseofanESP,startgeneratingtheemailasusual(see"Gen-
eratingEmailoutput"onpage876).IntheSend(Test)Emaildialog,payattentiontothefollowingset-
tings:
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IntheOutgoing mail settingsarea,selectthepresetforyourESPinthePresetsdrop-down.
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InthePasswordbox,typethepasswordprovidedbytheESP.
Note: TheESPmightalsohaveatestfunctionyoucanuse.ChecktheoptionsofyourESP.
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