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Using an ESP with PrintShop Mail Connect
An email service provider (ESP) is a company that offers email marketing or bulk email
services.
This topic explains why and how to use an ESP with PrintShop Mail Connect
Reasons to use an ESP
These are a number of reasons why you would need an ESP:
l ESPs ensure a high deliverability, as most ESPs are whitelisted or approved by ISPs
(Internet Service Providers) as legitimate email delivery service. So they help you to avoid
having mail detected as spam.
l ESPs provide comprehensive tracking options to measure open rates and they log which
links were clicked and by who. Typically this information is available via an online
dashboard.
l Most ESPs provide Bounce Management options. They will stop sending messages to
addresses that return a hard bounce and retry for soft bounces before removing that
address.
l EPSs can handle unsubscribes and prevent accidental sends in the future.
Choosing an ESP
The first thing to do to use an ESP with PrintShop Mail Connect is to choose an ESP and
create an account.
Mandrillapp.com, a popular ESP, used to have a free account but now requires a paid
MailChimp account. Luckily there are plenty of alternatives that provide free accounts (often
capped to a max number of emails per month and sometimes having throttled output).
PrintShop Mail Connect has been tested with: Mandrillap.com, SendGrid (easy user
management), MailGun (nearly instant statistics) and MailJet (shows best performance on the
free account).
Adding an SMTP Preset for an ESP
After creating an account, add a SMTP settings preset in PrintShop Mail Connect for the
chosen ESP, via the Preferences dialog of the Designer (see "Email SMTP settings" on
page178).
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