1.8

For a description of how to test your email for different email clients, see this how-to:
Test your emails with Litmus. For more information on Litmus, please see
http://litmus.com/
Tip
For a detailed description of how to use Mandrill with Connect to send and track emails, see the
following how-to: Using Mandrill.
Using an ESP with PrintShop Mail Connect
An email service provider (ESP) is a company that offers email marketing or bulk email
services.
This topic explains why and how to use an ESP with PrintShop Mail Connect
Reasons to use an ESP
These are a number of reasons why you would need an ESP:
l ESPs ensure a high deliverability, as most ESPs are whitelisted or approved by ISPs
(Internet Service Providers) as legitimate email delivery service. So they help you to avoid
having mail detected as spam.
l ESPs provide comprehensive tracking options to measure open rates and they log which
links were clicked and by who. Typically this information is available via an online
dashboard.
l Most ESPs provide Bounce Management options. They will stop sending messages to
addresses that return a hard bounce and retry for soft bounces before removing that
address.
l EPSs can handle unsubscribes and prevent accidental sends in the future.
Choosing an ESP
The first thing to do to use an ESP with PrintShop Mail Connect is to choose an ESP and
create an account.
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