1.7

Preferences
To change the way Emmet works in the Designer, select Window > Preferences, and in the
Preferences dialog, select Emmet; see "Emmet Preferences" on page308.
Using CSS files with HTML email
Email clients do not read CSS files and some even remove a <style> tag when it is present in
the email's header. Nevertheless, CSS files can be used with the Email context in the
Designer. When generating output from the Email context, the Designer converts all CSS rules
that apply to the content of the email to inline style tags, as if local formatting was applied.
Using images in email campaigns: tips
Host images on a public server
In the Designer you can add images as resource to the template document. When used in
email messages these images are automatically embedded on sending the email. These
embedded images appear instantly when viewing the message in your email client.
There is, however, a downside to this method: embedded images can't be used to track email
open rates. Email services like mandrillapp.com embed a tiny tracer image at the bottom of your
message. Each time a recipient opens the email the tracer image (aka beacon image) is
downloaded and yet another 'open' is registered. On mobile devices this happens when the
user clicks the Display Images button.
So, when tracking open rates in your email campaigns, store your images on a publicly-
accessible server (preferably your own server - you could set up a process in Workflow to serve
images and track open rates) or a reputable image hosting service, like photobucket.com. Don't
forget to set the Alternate Text for your images on the Attributes pane.
Do not capture your email in one big image
Most e-mail clients do not automatically download images, so do not capture your email in one
big image. The recipient initially sees a blank message and probably deletes it right away.
Do not resize images in your email
Many mail clients do not support image resizing and will show the image in its original
dimensions. Resize the images before you link to or embed them.
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